BY FILDA IVANEC
MY JOURNEY: 13 YEARS OF DEDICATION
I began my story in the world of beauty in 2005, but 2013 marked a turning point, when I became one of the pioneers of Japanese eyebrow drawing in the region. My career has been shaped by constant investment in knowledge, reflected in my status as a certified expert in no fewer than five areas (brows, lips, skin, laser and anti-age techniques).
Today, after 13 years of intensive work and thousands of happy faces, I use that experience as the foundation for my own, higher standard of beauty. I no longer just follow trends – I create them through my work and my training courses.
TRAINING AND SIGNATURE WORK
As an experienced educator, I teach my students what can’t be found in any manual: a feel for the skin, an artistic assessment of the face and uncompromising professionalism. There is no room for templates in my studio. I dedicate myself to every client with the belief that less is truly more, and that the best change is the one that highlights your authenticity.
Your smile after a treatment is my greatest reward, and the trust you have placed in me for two decades is my greatest motivation.
BEAUTY WITH A PURPOSE: PAY WITH A SMILE
I am proud to support the PAY WITH A SMILE initiative. For people who have lost their eyebrows due to chemotherapy or alopecia, I perform the brow treatment completely FREE OF CHARGE. I believe beauty has the power to restore confidence when it is needed most.
CREDENTIALS & EXPERTISE
• Beauty studio owner since 2005
• Pioneer of the Japanese eyebrow drawing method in Croatia (since 2013)
• Recipient of the “Pride of Croatia” award
• Educator in eyebrow drawing and facial aesthetics
• Certified Permanent Make-up (PMU) Artist
• Certified PhiAcademy Artist:
• PhiBrows Artist (microblading)
• BoldBrows Artist (advanced eyebrow drawing)
• PhiLings Artist (microneedling & plasma pen)
• Laser pigment removal expert (PhiLaser certificate)
• Advanced aesthetic treatments specialist (PhiInjection certificate)
• Master beautician and master pedicurist (HGK – Croatian Chamber of Economy licences)
